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Free Community Business-Building Workshops
Have an idea? Let's build it.
BUILD IT → BRAND IT → SELL IT → BRING IT TO MARKET
September 2, 2026-December 9, 2026
6:00-6:45 PM
Westgate Community Center
10001 De Vargas Rd SW, Albuquerque, NM 87121
Registration is free. Your digital ticket will be sent to your email after you register.
You Have the Idea. Now You Need a Clear Next Step.
Maybe you make something.
Maybe you provide a service.
Maybe everyone keeps telling you, “You should sell that!”
Or maybe you've already started a business—but you're still trying to figure out what you're selling, who it's for, how to market it, and what to do next.
Or maybe you've already started a business—but you're still trying to figure out what you're selling, who it's for, how to market it, and what to do next.
Made to Market is where we work on it together.
Join Well Valley at Westgate Community Center for free, hands-on business-building workshops designed to help you take what you know, make, or do and turn it into something you can confidently bring to market.
YOU DON'T NEED A BUSINESS YET.
You can start with:
An Idea
Something you've been thinking about but haven't started.
A Hobby
Something you already enjoy making or doing.
A Product
Something physical or digital you want to sell.
A Service
Something you can do for someone else.
A Skill
Something you know how to do that could help other people.
Or...
You can bring the business you've already started.
We'll meet you where you are and help you identify your next step.
THE MADE TO MARKET ROADMAP
We're building eight things.
Instead of sitting through hours of business theory, each workshop focuses on a practical part of getting your idea ready for customers.
01 — IDEA
What are you building?
Identify what you know, make, do, or want to create and determine whether there's an opportunity to build something around it.
02 — STORY
Why does it matter?
Understand the experiences, skills, interests, and story behind what you're building—and how those things can help you communicate why your work matters.
03 — CUSTOMER
Who needs it?
Stop trying to sell to “everybody.”
Identify the person most likely to need, want, or benefit from what you're offering.
04 — OFFER
What are you actually selling?
Turn your idea into a clear product, service, package, or experience that someone can understand and purchase.
05 — BRAND
How will people recognize and remember you?
Develop the basic identity, message, look, and experience surrounding your business.
06 — MARKET
How will people find out about it?
Explore practical ways to promote your business online and in your local community.
07 — SYSTEM
What needs to happen behind the scenes?
Build simple processes for inquiries, orders, payments, customer information, organization, and follow-up.
08 — SELL
How do you confidently bring it to customers?
Learn how to talk about your offer, price it, present it, take payments, serve customers, and follow up.
HOW THE WORKSHOPS WORK
COME. BUILD. LEAVE WITH SOMETHING DONE.
These aren't workshops where you spend the entire time listening to someone talk about business.
Bring your idea.
Bring your questions.
Bring your laptop or notebook.
And let's work.
Each workshop follows a simple process:
LEARN IT
Understand the business principle we're working on.
APPLY IT
Look at how the principle applies specifically to your idea or business.
BUILD IT
Work on the actual piece during class.
SHARE IT
Get feedback, ask questions, and learn from the other builders in the room.
TAKE IT WITH YOU
Leave with something completed—or a clear next step to finish.
MISSED A WEEK?
Come Anyway!
You do not have to complete every workshop before attending.
Every workshop teaches a business-building principle that can stand on its own while still connecting to the larger Made to Market roadmap.
If you've already completed that step in your business, great.
Bring what you have and improve it.
If you're starting from scratch, we'll help you begin.
NEED HELP WITH THE TECHNOLOGY?
DIGITAL BASICS 101
The last Wednesday of every month is dedicated to building practical digital skills.
Learn how to use tools like:
• Gmail
• Drive
• Docs
• Sheets
• Forms
• Canva
• QR Codes
• Payment Links
• Websites
• AI
• Online Safety
Digital Basics is free and open to the entire community—you don't have to own a business to attend.
WHAT ARE WE BUILDING TOWARD?
FROM THE WORKSHOP TO THE MARKETPLACE.
Learning about business is good.
Actually bringing something to market is better.
Participants are building toward the opportunity to showcase what they've created at the community marketplace in December.
MADE TO MARKET EXPO
Community Marketplace • Crafts • Vendors • Resources
December 5, 2026
Westgate Community Center
The workshops leading up to the event will help aspiring and existing vendors prepare their:
Products • Services • Branding • Pricing • Displays • Payment Methods • Marketing • Customer Experience
Your goal?
GET VENDOR READY.
Meet Your Workshop Facilitator
Angelica Stanley, Founder of Well Valley
Angelica Stanley is a business mentor, digital product strategist, and the founder of Well Valley. She helps women, aspiring entrepreneurs, and small business owners move from scattered ideas to clear offers, practical systems, and sustainable businesses.
Through her workshops, mentoring, and community programs, Angelica makes business education feel understandable, approachable, and possible for everyday people.
Reserve Your Free Ticket
Space may be limited, so registration is encouraged.
Complete the form below to receive your free Summer Business Workshop Series ticket. Your ticket can cover the entire series, and you can select the dates you plan to attend.
By registering, you agree to receive workshop reminders and updates from Well Valley. You may unsubscribe at any time.
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